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Brand strategyBrand strategy & positioning
Why do shoppers choose you? Make your brand recognisable and distinctive at a glance, with clear brand positioning and a brand promise. Worked out within 3 weeks.
First know who you are,then what you make
Chinese players are getting ever closer to the Dutch customer and squeezing margins. Competing on price is then a lost battle. Sharp positioning gives you a reason to be chosen that isn’t about the lowest price.
We map your market, competitors and target audience and translate that into a positioning, a brand promise and a tone you can repeat on every channel. That forms the foundation for your corporate identity, webshop and all the content that follows.
Strategy worked out
From baseline to positioning and tone
One point of contact
No account managers in between
Companies growing with us
From A-brand to marketplace seller
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Entrepreneurs trust BrandMonks
Read why more than 125 companies went before you.
Great design partner! Short lines and fast communication make for a pleasant collaboration.
Yet another project with Melle and once again we’re so happy with it!
Professional, friendly and really very happy with the result!
Very happy with the design of our listings! Recommended.
Very happy with BrandMonks!
I have a very pleasant collaboration with BrandMonks.
With our company, Lef Creative, we’ve been a BrandMonks partner for years. They always strike the right chord.
Finally scale for real when it comes to content.
Together we decide what your brand stands for and how you stand out. We translate that positioning into clear rules for all your content, from listing to packaging.
How we work
From the first conversation to documented brand rules your team can apply themselves.
- 1
Intro call
We get to know your brand, market and ambitions. Fill in your details, we’ll take care of the rest.
- 2
Baseline
Gathering data, putting current materials side by side and getting pain points clear.
- 3
Strategy
Positioning, target audience and the role of each channel sharply on paper.
- 4
Design
First designs based on the strategy. Give your feedback via a shared link.
- 5
Delivery
Files, brand rules and templates documented so your team can work with them straight away.
What we work with
We document research and strategy in Notion and translate it into visual direction in Figma. With Semrush and AI research tools we quickly map market, search behaviour and competitors.
- Figma
- Notion
- Semrush
- PerplexityAI
- ChatGPTAI
- ClaudeAI
AI = AI system we use alongside craftsmanship
Cases of brands growing with us
This is what we do for our clients.
Frequently asked questions
Can’t find your question about Brand strategy & positioning? Get in touch with us.
What does a brand strategy actually deliver?+
Is this also relevant for a marketplace seller?+
Can you also create the corporate identity afterwards?+
How long does it take?+
What does it cost?+
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16 August 2024Ready to scale your online business?
We analyse for free how your brand can scale smarter with content templates, reusable formats and systems that bring more consistency and conversion. So you can launch new products faster.
- No strings attached
- Free tailored content check
- Personal reply within 24 hours
Let’s get acquainted!
My name is Melle. In a first conversation we find out together whether we’re a match: does our approach fit your brand and ambitions? Only then do we talk about a proposal.
