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List of marketplaces in the Netherlands
Every marketplace where you can sell as a Dutch webshop or brand, from Bol.com and Amazon.nl to niche platforms and new players such as TikTok Shop and Temu. Filter by industry or region and go straight to seller registration.
51 marketplaces
Alibaba.com
Global B2B marketplace for wholesale and sourcing.
Focused on bulk, private label, manufacturers, wholesale, business purchasing and international trade
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AliExpress Seller Center
Alibaba’s cross-border platform for international consumer sales.
Focused on accessories, gadgets, consumer goods, long-tail products and price-sensitive categories
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Amazon.nl Seller Central
International platform with huge scale and extensive advertising options.
Focused on broad retail, brands with international ambition and professional fulfilment
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Ankorstore
B2B marketplace that brings brands and independent shops together.
Focused on wholesale, concept stores, home, beauty, kids, fashion and gifts
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Back Market
Marketplace for refurbished tech, for professional sellers.
Focused on smartphones, laptops, tablets, consoles, wearables and circular electronics
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Beslist.nl
Dutch shopping platform for product feeds and sales via the shopping cart.
Focused on price comparison, retail traffic, consumer goods and conversion-focused product listings
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Blokker Connect
Dutch retail marketplace for household and everyday products.
Focused on household, cooking, home, garden, toys and functional consumer products
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Bol.com Partner Platform
The largest Dutch consumer platform and the logical starting point for many webshops.
Focused on the Netherlands and Belgium, a broad retail range, local visibility, fast delivery and scalable product data
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Catawiki
Auction platform for special objects and collectibles.
Focused on art, watches, jewellery, classic cars, design, collectibles and premium niche products
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Cdiscount Marketplace
Large French marketplace for consumer products.
Focused on France, electronics, home, garden, toys, beauty and a broad retail range
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Chrono24
International marketplace for watches and professional dealers.
Focused on luxury watches, vintage watches, accessories, dealers and high-value collectibles
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Conrad Marketplace
B2B marketplace for technical products and business purchasing.
Focused on electronics, components, tools, MRO, engineering and industrial supplies
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Decathlon Marketplace
Sports marketplace with strong category authority in Europe.
Focused on sporting goods, outdoor, fitness, camping, bikes and functional accessories
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Discogs Marketplace
Marketplace for music collections and physical media.
Focused on vinyl, CDs, cassettes, music collections, rare pressings and record shops
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Douglas Partner Program
Beauty platform with a partner programme for selected brands.
Focused on skincare, haircare, perfume, cosmetics, wellness and premium beauty
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eBay Seller Center
Global platform for new and second-hand products and cross-border sales.
Focused on electronics, parts, vintage, hobby products and niche ranges
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Etsy
Creative platform for handmade and personalised products.
Focused on design, gifts, printables, vintage, jewellery and creative brands
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Faire
International B2B wholesale marketplace for independent retailers.
Focused on gifts, home, beauty, food, stationery, fashion accessories and brand distribution
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Farfetch Boutique Partners
International luxury marketplace for boutiques and premium partners.
Focused on designer fashion, luxury boutiques, shoes, bags and high-end accessories
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Fnac Darty Marketplace
French retail marketplace for media, electronics and lifestyle.
Focused on electronics, books, gaming, media, accessories and consumer tech
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fonQ Partners
Home & living marketplace with a selection of external partners.
Focused on interiors, furniture, lighting, cooking, garden and home accessories
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Fruugo
Cross-border marketplace that localises products for buyers abroad.
Focused on global sales, broad ranges, automatic translation and international expansion
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Groupon Merchant
Deal and local commerce platform for promotions and campaigns.
Focused on services, experiences, local deals, beauty, wellness, hospitality and product promotions
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HomeDeco
Dutch inspiration marketplace for home & living.
Focused on home accessories, furniture, decoration, lighting and interior products
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JoyBuy Netherlands
New European marketplace from JD.com; no public seller registration yet.
Focused on electronics, beauty, homeware, groceries and everyday products
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Kaufland Global Marketplace
European platform where one registration covers several Kaufland countries.
Focused on Germany, European expansion, broad ranges and scalable product feeds
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La Redoute Marketplace
Selective European marketplace for fashion and home.
Focused on interiors, textiles, furniture, fashion, accessories and expansion into France
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Leen Bakker Marketplace
Dutch home retailer that works with sales partners.
Focused on furniture, sleep, window decoration, garden, lighting and home goods
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Leroy Merlin Marketplace
DIY marketplace with selected sellers.
Focused on DIY, garden, building materials, tools, interiors and renovation
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Maisons du Monde Marketplace
European home & decor marketplace with selective partners.
Focused on furniture, decoration, outdoor, kids, design and home brands
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ManoMano
European niche marketplace for DIY, garden and home improvement.
Focused on DIY, tools, building materials, garden products and technical products
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Marktplaats Zakelijk
Dutch classifieds platform for business sellers with a large local reach.
Focused on second-hand, refurbished, vehicles, furniture, electronics and long-tail offers
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MediaMarkt Marketplace
Retail-driven marketplace for consumer electronics.
Focused on electronics, smart home, gaming, accessories, white goods and refurbished products
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Miinto
Fashion marketplace for boutiques and brands in Europe.
Focused on clothing, shoes, accessories, boutique ranges and international fashion sales
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NADUVI
Dutch outlet marketplace for home products from selected brands.
Focused on interiors, furniture, surplus stock, outlet collections and home accessories
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OnBuy
British marketplace positioning itself as an alternative to the big platforms.
Focused on broad ranges, UK sales, international expansion and large catalogues
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Orderchamp
Dutch B2B wholesale platform for brands and retailers.
Focused on wholesale, lifestyle, gifts, home, beauty, food, dropshipping and independent shops
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OTTO Market
German marketplace with a strong position in home, fashion and retail.
Focused on Germany, home, fashion, lifestyle, quality and reliable fulfilment
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Productpine
Sustainable marketplace for second-chance and refurbished products.
Focused on home, electronics, refurbished, second-chance products and conscious consumers
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Rakuten France
French marketplace with new and second-hand products.
Focused on France, electronics, media, beauty, home, fashion and recommerce
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Reverb
Marketplace for musical instruments and gear.
Focused on guitars, synthesisers, studio equipment, DJ gear, pedals and vintage music products
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Spartoo Marketplace
European fashion marketplace with a focus on shoes and clothing.
Focused on shoes, bags, clothing, sporting goods and fashion accessories
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StockX
Marketplace for sneakers and collectibles with authentication.
Focused on sneakers, streetwear, electronics, trading cards, collectibles and limited releases
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Temu Seller Center
Fast-growing, price-focused marketplace with a European seller environment.
Focused on volume products, home, accessories, gadgets, fashion and low price positioning
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TikTok Shop Netherlands
Social commerce platform where content and checkout come together.
Focused on beauty, fashion, gadgets, home, fitness and products that work well on video
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Vestiaire Collective
Luxury recommerce marketplace for professional sellers.
Focused on designer fashion, luxury bags, accessories, vintage and premium second-hand
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Vinted Pro
Recommerce platform where professional sellers can register.
Focused on second-hand fashion, accessories, vintage, kids and circular retail
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vtwonen Shop
Inspiration-driven home marketplace linked to the vtwonen brand.
Focused on furniture, home decoration, lighting, textiles and interior brands
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Wayfair
International home & living marketplace.
Focused on furniture, lighting, decoration, garden, interiors and large home collections
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Zalando Partner Program
Large European fashion platform with high demands on brand, content and operations.
Focused on fashion, shoes, sportswear, accessories and premium lifestyle
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Choosing
Which marketplace suits your product?
Don’t choose the biggest platform, but the platform where your product has the best chance. Pay attention to these five points.
CategoryDoes your product fit the platform’s audience and category requirements?
MarginCalculate commission, ads, returns and shipping per SKU.
ContentTitles, images and attributes determine your findability and conversion.
LogisticsCan you meet the platform’s delivery time and returns policy?
CompetitionHow many sellers offer the same thing, and how do you stand out?
Step-by-step plan
Start selling on marketplaces
- 1Choose one main marketplaceStart on the platform where your audience already buys and make your first revenue there.
- 2Make your product data platform-proofFull titles, attributes, EANs and images per product variant.
- 3Optimise your listing for conversionStrong images, clear USPs and content that answers questions before they’re asked.
- 4Measure margin per SKUKnow per product what you keep after all platform costs.
- 5Only then scale upReuse your content and templates for the next channel or country.
Need help with your listings? Take a look at listing design, product descriptions and content automation.
Which marketplaces are there in the Netherlands?+
The best known are Bol.com, Amazon.nl, Marktplaats, eBay, Etsy, Zalando, Decathlon, MediaMarkt, Kaufland and AliExpress. Newer players such as TikTok Shop, Temu and JoyBuy are quickly becoming more important.
What is the best marketplace to start with?+
For most webshops Bol.com is the logical first step. Amazon.nl suits brands with international ambition better, and a niche marketplace wins if your product clearly belongs to one category.
Is JoyBuy interesting for sellers?+
JoyBuy is a new European player from JD.com to keep an eye on. There’s no clear public registration for sellers yet.
What is the difference between a marketplace and a price comparison site?+
A marketplace usually handles the sale itself. A price comparison site such as Beslist.nl more often sends traffic to your own webshop. Both require a different approach to your product data.
Ready to scale your online business?
We analyse for free how your brand can scale smarter with content templates, reusable formats and systems that bring more consistency and conversion. So you can launch new products faster.
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Let’s get acquainted!
My name is Melle. In a first conversation we find out together whether we’re a match: does our approach fit your brand and ambitions? Only then do we talk about a proposal.
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