- Work
- Novlock
Conversion doubled And products launched 3.5× faster
For Novlock we built an environment in which the client launches a new product and gets back a complete new set of content within minutes, straight away in 7 languages.
Where it got stuck
Novlock sells TSA padlocks in several colours on Amazon in several countries. Every colour, every channel and every language needed its own thumbnails, main images, listing images and A+ content.
All that work was redone for every product. It took a lot of time, so launching a new product took a long time.
One product, all formats and languages
We translated Novlock’s brand rules into fixed templates. Product information, colours and images have a fixed place in them.
When Novlock launches a new product, the team gets a complete set back within minutes: A+ content, thumbnails, main images and listing images. Everything is converted straight away into 7 different languages.
How it works: the content environment
Product data, once
Novlock supplies its product data in a spreadsheet: titles, USPs, colours and photos. Every value has a fixed place in the template, so nobody has to write a briefing per product any more.
Every colour in one click
Orange, black, silver or pink: pick a colour and the complete set follows. Thumbnails, main images, listing images and A+ content are ready within minutes.
Instantly in 7 languages
The text in the images is translated automatically. So with every launch Novlock instantly has Amazon content for every country it sells in.
Hundreds of images, one environment
This is what Novlock’s content environment looks like from the inside. For every lock and every colour a complete set is ready, in every language. A new variant is an extra row, not a new project.
Explained in motion
For Novlock’s manuals and listings we made 3D animations. They show step by step how to use a lock, without needing a single word of text.
Padlock: how to set the code (for the German manual)
Cable lock: how the lock works
What it delivered
Within one year, conversion rose by 93%. Launching products is 3.5× faster and the team saves 350% time compared to a year earlier.
More cases
This is what we do for our clients.
Ready to scale your online business?
We analyse for free how your brand can scale smarter with content templates, reusable formats and systems that bring more consistency and conversion. So you can launch new products faster.
- No strings attached
- Free tailored content check
- Personal reply within 24 hours
Let’s get acquainted!
My name is Melle. In a first conversation we find out together whether we’re a match: does our approach fit your brand and ambitions? Only then do we talk about a proposal.
