- Work
- PTMD
9,000 products a year Fully automated
For PTMD we developed an AI tool that turns product images into packshots from fixed perspectives. The team uses the tool themselves.
Where it got stuck
PTMD releases a large range of furniture and home accessories every year, around 9,000 products. Every product needed consistent packshots.
Those images were photographed. That required a lot of staff and planning, and consistency across thousands of products was hard to maintain.
9,000 products a year, visually consistent
We built an AI tool that turns existing product images into packshots from fixed perspectives, with guidelines that match PTMD’s look and feel.
The PTMD team uses the tool themselves and creates consistent product images at scale.
How it works: the AI tool
Every fabric in one go
One product photo is enough. The tool turns every fabric variant into the same set of packshots, so beige, brown and anthracite look exactly alike.
Always the same angles
Front, angled, side and back: every product comes out of the tool in fixed perspectives. Guides keep size and position identical, so the range looks like one whole.
Thousands of products at once
Chairs, poufs, sofas and tables go through the tool in batches. That’s how the PTMD team keeps around 9,000 products a year consistent in their imagery, without a photo shoot.
Then in a setting
We also place the same products in an interior. From a single piece of furniture to a complete arrangement, sharp down to the fabric.
A catalogue that lays itself out
Alongside the packshots we built PTMD a tool that lays out the product brochure automatically. It runs on a CSV file or a link to the PIM. For every product, photo, name, item number, dimensions and price land in the right place by themselves.
Every product is shown from the same fixed angle, so a page stays calm, even with twelve products side by side. The tool loads the lifestyle image per category. Whether that photo is portrait or landscape decides how the page is built.
A selection of the packshots
Every product comes out of the tool in five fixed perspectives, on a white background and ready for webshop and marketplace. Below, the front view of nine products.
What it delivered
That removes the need for photography for these images. PTMD saves €120,000 a year on staff costs.
More cases
This is what we do for our clients.
Ready to scale your online business?
We analyse for free how your brand can scale smarter with content templates, reusable formats and systems that bring more consistency and conversion. So you can launch new products faster.
- No strings attached
- Free tailored content check
- Personal reply within 24 hours
Let’s get acquainted!
My name is Melle. In a first conversation we find out together whether we’re a match: does our approach fit your brand and ambitions? Only then do we talk about a proposal.
