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Tips & tricks for e-commerce entrepreneurs

More visibility and conversion? Read how brands make content scalable, use AI and compete more strongly.

Having your web shop optimised: how to choose the right agency
E-commerce strategy

Having your web shop optimised: how to choose the right agency

Which agency suits your web shop problem? Read how to choose for conversion, product pages, visuals, UX or copy, with a checklist.

Melle Sikma · 26 October 2026 · 8 min read
Optimising your web shop: choosing an agency
E-commerce strategy

Optimising your web shop: choosing an agency

Melle Sikma · 26 October 2026
Choosing a partner for bol and Amazon: checklist
E-commerce strategy

Choosing a partner for bol and Amazon: checklist

Melle Sikma · 23 October 2026
Choosing an e-commerce agency: checklist
E-commerce strategy

Choosing an e-commerce agency: checklist

Melle Sikma · 16 October 2026
Improving web shop product information
Web shop and conversion

Improving web shop product information

Melle Sikma · 14 October 2026
What is AI’s margin of error?
Product images

What is AI’s margin of error?

Melle Sikma · 13 October 2026
Chinese players closer to your customer
E-commerce strategy

Chinese players closer to your customer

Melle Sikma · 13 October 2026
Reduce web shop returns by managing expectations
Web shop and conversion

Reduce web shop returns by managing expectations

Melle Sikma · 12 October 2026
Increase add-to-baskets from the product page
Web shop and conversion

Increase add-to-baskets from the product page

Melle Sikma · 9 October 2026
Increase trust in your web shop
Web shop and conversion

Increase trust in your web shop

Melle Sikma · 7 October 2026
Scaling product content without losing quality
Content automation

Scaling product content without losing quality

Melle Sikma · 6 October 2026
More visitors for your web shop via Google
SEO and GEO

More visitors for your web shop via Google

Kevin Boon · 5 October 2026
Why isn’t my web shop selling? A diagnosis
Web shop and conversion

Why isn’t my web shop selling? A diagnosis

Melle Sikma · 5 October 2026
From product data to listing content
Content automation

From product data to listing content

Melle Sikma · 2 October 2026
One place for product data: the control layer
Content automation

One place for product data: the control layer

Melle Sikma · 29 September 2026
Automating Kaufland product content
Content automation

Automating Kaufland product content

Melle Sikma · 28 September 2026
UI vs UX design: the difference and 10 examples
Web shop and conversion

UI vs UX design: the difference and 10 examples

Melle Sikma · 25 September 2026
Rebranding: when, step-by-step plan and costs
Branding

Rebranding: when, step-by-step plan and costs

Melle Sikma · 24 September 2026
Automating Amazon product content
Content automation

Automating Amazon product content

Melle Sikma · 23 September 2026
Web shop development costs: what you pay in 2026
Web shop and conversion

Web shop development costs: what you pay in 2026

Melle Sikma · 22 September 2026
Website development costs: prices in 2026
Web shop and conversion

Website development costs: prices in 2026

Melle Sikma · 22 September 2026
Which images belong in a good bol.com listing?
Marketplaces

Which images belong in a good bol.com listing?

Melle Sikma · 22 September 2026
Automating bol product content
Content automation

Automating bol product content

Melle Sikma · 21 September 2026
Kaufland listing optimisation: data and images
Marketplaces

Kaufland listing optimisation: data and images

Melle Sikma · 18 September 2026
Product content for bol, Amazon and Kaufland
Content automation

Product content for bol, Amazon and Kaufland

Melle Sikma · 16 September 2026
Product photography vs. 3D renders
3D rendering

Product photography vs. 3D renders

Melle Sikma · 15 September 2026
Automating with Magnific (Freepik) in 2026
Product images

Automating with Magnific (Freepik) in 2026

Melle Sikma · 15 July 2026
Increase your web shop conversion: here’s how
Web shop and conversion

Increase your web shop conversion: here’s how

Melle Sikma · 14 July 2026
Selling on Joybuy: how to win a place on the platform
Marketplaces

Selling on Joybuy: how to win a place on the platform

Melle Sikma · 11 June 2026
What does a 3D render cost? The 2026 price guide
3D rendering

What does a 3D render cost? The 2026 price guide

Melle Sikma · 3 June 2026
Recognising photorealistic 3D renders: a checklist
3D rendering

Recognising photorealistic 3D renders: a checklist

Melle Sikma · 3 June 2026
Internal links and topical authority for GEO in 2026
SEO and GEO

Internal links and topical authority for GEO in 2026

Melle Sikma · 3 June 2026
Packaging for bol and Amazon: marketplace-proof
Packaging

Packaging for bol and Amazon: marketplace-proof

Melle Sikma · 3 June 2026
Packaging design: brand, product and channel
Packaging

Packaging design: brand, product and channel

Melle Sikma · 1 June 2026
Packaging for product variants
Packaging

Packaging for product variants

Melle Sikma · 29 May 2026
Packaging hierarchy: brand, product and variant
Packaging

Packaging hierarchy: brand, product and variant

Melle Sikma · 27 May 2026
Packaging that stands out in e-commerce
Packaging

Packaging that stands out in e-commerce

Melle Sikma · 25 May 2026
SEO vs GEO: what really changes?
SEO and GEO

SEO vs GEO: what really changes?

Melle Sikma · 22 May 2026
Consistent product images for large ranges
Product images

Consistent product images for large ranges

Melle Sikma · 18 May 2026
AI packshots: how to scale product images
Product images

AI packshots: how to scale product images

Melle Sikma · 11 May 2026
AI lifestyle images for products
Product images

AI lifestyle images for products

Melle Sikma · 8 May 2026
AI product visuals for e-commerce
Product images

AI product visuals for e-commerce

Melle Sikma · 6 May 2026
Product page templates: scalable, not generic
Web shop and conversion

Product page templates: scalable, not generic

Melle Sikma · 4 May 2026
Social proof on product pages without clutter
Web shop and conversion

Social proof on product pages without clutter

Melle Sikma · 1 May 2026
Presenting variants on product pages
Web shop and conversion

Presenting variants on product pages

Melle Sikma · 29 April 2026
Showing USPs on product pages convincingly
Web shop and conversion

Showing USPs on product pages convincingly

Melle Sikma · 27 April 2026
Product images that increase conversion
Product images

Product images that increase conversion

Melle Sikma · 24 April 2026
E-commerce product page structure
Web shop and conversion

E-commerce product page structure

Melle Sikma · 22 April 2026
Product page conversion: structure and content
Web shop and conversion

Product page conversion: structure and content

Melle Sikma · 20 April 2026
Scaling brand and range: strategy and KPIs
Branding

Scaling brand and range: strategy and KPIs

Melle Sikma · 16 March 2026
Listing templates for scalable production
Content automation

Listing templates for scalable production

Melle Sikma · 4 March 2026
Product images in bulk with fixed image logic
Content automation

Product images in bulk with fixed image logic

Melle Sikma · 2 March 2026
E-commerce content system: scale with control
Content automation

E-commerce content system: scale with control

Melle Sikma · 26 February 2026
Amazon A+ content: modules and Brand Registry
Marketplaces

Amazon A+ content: modules and Brand Registry

Melle Sikma · 25 February 2026
Bol ranking factors: win the Buy Box, keep margin
Marketplaces

Bol ranking factors: win the Buy Box, keep margin

Melle Sikma · 24 February 2026
Marketplace conversion: a 30-60-90 day approach
Marketplaces

Marketplace conversion: a 30-60-90 day approach

Melle Sikma · 23 February 2026
Amazon listing optimisation for more conversion
Marketplaces

Amazon listing optimisation for more conversion

Melle Sikma · 21 February 2026
Bol listing optimisation for more conversion
Marketplaces

Bol listing optimisation for more conversion

Melle Sikma · 20 February 2026
Marketplace performance: scaling bol and Amazon
Marketplaces

Marketplace performance: scaling bol and Amazon

Melle Sikma · 18 February 2026
What are the differences between bol and Amazon?
Marketplaces

What are the differences between bol and Amazon?

Melle Sikma · 16 February 2026
Google’s Nano Banana Pro: a threat to designers?
Product images

Google’s Nano Banana Pro: a threat to designers?

Melle Sikma · 24 November 2025
Unboxing experience: how to make it memorable
Packaging

Unboxing experience: how to make it memorable

Melle Sikma · 17 November 2025
Listing design trends 2026
Marketplaces

Listing design trends 2026

Melle Sikma · 10 November 2025
Why 3D visualisation sells your product better
3D rendering

Why 3D visualisation sells your product better

Melle Sikma · 3 November 2025
Content automation saves more than time
Content automation

Content automation saves more than time

Melle Sikma · 29 October 2025
How UGC binds e-commerce customers to your brand
Branding

How UGC binds e-commerce customers to your brand

Melle Sikma · 15 October 2025
bol.com Brand Page Creator: your own brand page
Marketplaces

bol.com Brand Page Creator: your own brand page

Melle Sikma · 24 September 2025
Translate product listings automatically with AI
Content automation

Translate product listings automatically with AI

Melle Sikma · 19 August 2025
Why customers ignore you: fix it with psychology
Web shop and conversion

Why customers ignore you: fix it with psychology

Melle Sikma · 12 August 2025
Scanning behaviour: why users don’t really read
Web shop and conversion

Scanning behaviour: why users don’t really read

Melle Sikma · 11 July 2025
Heatmaps: see where users really drop off
Web shop and conversion

Heatmaps: see where users really drop off

Melle Sikma · 17 June 2025
Our online product listing design tool
Marketplaces

Our online product listing design tool

Melle Sikma · 1 May 2025
Funnel analysis: what most web shops get wrong
Web shop and conversion

Funnel analysis: what most web shops get wrong

Melle Sikma · 27 April 2025
Conversion tracking in GA4: measure what matters
Web shop and conversion

Conversion tracking in GA4: measure what matters

Melle Sikma · 23 April 2025
The hidden costs of bad UX: where users drop off
Web shop and conversion

The hidden costs of bad UX: where users drop off

Melle Sikma · 19 April 2025
Price perception: why €49 works better than €50
Web shop and conversion

Price perception: why €49 works better than €50

Melle Sikma · 9 April 2025
Why AI cannot replace professional 3D renders
3D rendering

Why AI cannot replace professional 3D renders

Melle Sikma · 24 March 2025
From logo to loyalty: a recognisable brand
Branding

From logo to loyalty: a recognisable brand

Melle Sikma · 13 March 2025
Making sustainability part of your branding
Branding

Making sustainability part of your branding

Melle Sikma · 27 February 2025
The power of visual branding in e-commerce
Branding

The power of visual branding in e-commerce

Melle Sikma · 20 February 2025
The perfect background for product visuals
Product images

The perfect background for product visuals

Melle Sikma · 16 January 2025
How to remove malware and keep your website safe
Web shop and conversion

How to remove malware and keep your website safe

Melle Sikma · 1 January 2025
SEO tips for bol.com and web shop product copy
Content automation

SEO tips for bol.com and web shop product copy

Melle Sikma · 18 November 2024
3D renders and visualisations in e-commerce
3D rendering

3D renders and visualisations in e-commerce

Melle Sikma · 21 October 2024
Private label branding: 5 tips to stand out
Branding

Private label branding: 5 tips to stand out

Melle Sikma · 16 August 2024
Getting infographics designed
Marketplaces

Getting infographics designed

Melle Sikma · 9 June 2024
Bol listing checklist: how to succeed
Marketplaces

Bol listing checklist: how to succeed

Melle Sikma · 12 May 2024
Why bol.com automatically crops your main image
Marketplaces

Why bol.com automatically crops your main image

Melle Sikma · 14 November 2023
E-commerce strategy

Which partner do you need for bol and Amazon? A checklist

Melle Sikma · 23 October 2026
Choosing an e-commerce agency: a checklist for your web shop
E-commerce strategy

Choosing an e-commerce agency: a checklist for your web shop

Melle Sikma · 16 October 2026
Improving web shop product information
Web shop and conversion

Improving web shop product information

Melle Sikma · 14 October 2026
What is AI’s margin of error?
Product images

What is AI’s margin of error?

Melle Sikma · 13 October 2026
Chinese players closer to your customer: what it means for your margins
E-commerce strategy

Chinese players closer to your customer: what it means for your margins

Melle Sikma · 13 October 2026
Reduce web shop returns by managing expectations
Web shop and conversion

Reduce web shop returns by managing expectations

Melle Sikma · 12 October 2026
Increasing add-to-carts: from product page to basket
Web shop and conversion

Increasing add-to-carts: from product page to basket

Melle Sikma · 9 October 2026
Increase trust in your web shop
Web shop and conversion

Increase trust in your web shop

Melle Sikma · 7 October 2026
Making content scalable with templates: how it works
Content automation

Making content scalable with templates: how it works

Melle Sikma · 6 October 2026
More visitors for your web shop: how buyers find you before they know your brand
SEO and GEO

More visitors for your web shop: how buyers find you before they know your brand

Kevin Boon · 5 October 2026
Why isn’t my web shop selling? A diagnosis for more orders
Web shop and conversion

Why isn’t my web shop selling? A diagnosis for more orders

Melle Sikma · 5 October 2026
Product data to listing content: from CSV or PIM to visuals and copy
Content automation

Product data to listing content: from CSV or PIM to visuals and copy

Melle Sikma · 2 October 2026

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Melle, founder of BrandMonks
Rated 4.8 · based on 30+ reviews