What does it cost to have a web shop built in 2026?

Having a web shop built at BrandMonks costs 2,000 to 4,000 euros for a basic web shop on Shopify or WooCommerce. If you want custom work, such as integrations with bol.com, Amazon or your accounting, a B2B pricing structure or a large range, it starts at 5,000 euros. On top of that come monthly costs for hosting, maintenance and the platform, usually 85 to 200 euros per month. The price depends on the platform, the number of products, the integrations and who creates the product content.

Search for “cost of having a web shop built” and you will find offers from 699 euros and quotes of 25,000 euros. Both are correct, they are just about a different product. In this article we explain what you get for which amount, what your choice of platform does to your costs and which expenses keep coming back after go-live. That way you compare quotes on content instead of on the figure at the bottom.

Guide prices per type of web shop

A template web shop with a handful of products costs 700 to 2,000 euros. A professional basic web shop in your own brand identity costs 2,000 to 4,000 euros. A web shop with custom work and integrations starts at 5,000 euros and, for large ranges or B2B features, goes up to 15,000 euros or more.

• Template web shop (700 to 2,000 euros). A standard theme, you add the products. Fine for testing whether your product sells, less suitable if your brand needs to show what it is worth.
• Basic web shop (2,000 to 4,000 euros). Your own design in your brand identity on Shopify or WooCommerce, payment methods, shipping options, a good product page and a mobile checkout. For most start-ups and SME web shops, this is the right place to start.
• Web shop with custom work (from 5,000 euros). Integrations with bol.com, Amazon, your accounting (such as Exact) or a PIM, a B2B environment with customer-specific prices, or a configurator. The development hours determine the price here.
• Large web shop or migration (10,000 euros and up). Thousands of products, multiple languages or a move from an old platform while keeping your SEO. Expect a project plan with phases.

Five things that determine the price of your web shop

The price of a web shop is determined by the platform, the number and complexity of the products, the integrations with other systems, the design and the product content. Of those five, integrations and content are the most often underestimated: they are rarely included in the build price, but they do decide whether the web shop works and sells.

1. The platform: Shopify, WooCommerce or custom

Shopify charges a monthly fee for the platform, from a few tens of euros per month, plus a percentage per transaction if you do not use their own payment method. In return, hosting, security and updates are included. WooCommerce is free as software and runs on WordPress; you pay for hosting and maintenance yourself and have complete freedom in design and content. Which one is cheaper depends on your revenue, your integrations and how much you want to manage yourself. On our page about web shop development we compare both platforms side by side.

2. The number of products and variants

Twenty products you can put online in an afternoon. Two thousand products with sizes, colours and bundles call for a good structure, filters, import from a spreadsheet or PIM and a plan for the content. It is not the build that gets expensive then, but filling it.

3. Integrations with bol.com, Amazon and your accounts

If you also sell via bol.com or Amazon, you want to manage stock, orders and product content in one place. An integration with the marketplaces, your accounting or a shipping partner usually costs a few hundred to well over a thousand euros per integration, depending on whether a standard integration exists. We build them as custom API integrations when needed.

4. Design and conversion

Adjusting a theme takes a few hours. A custom design that fits your brand and is built for conversion takes 15 to 40 hours, including the product page and the checkout. You earn that difference back: a web shop where 2 per cent of visitors order instead of 1 per cent doubles your revenue without a single extra visitor.

5. Product content: photos, copy and variants

Good product photos, copy and variants are the biggest hidden cost. For a range of a hundred products, photography alone quickly costs you several thousand euros. We solve that with 3D renders, AI imagery and content templates: at Smartphonehoesjes.nl, this took the launch of a new collection from eight months to five days.

The monthly costs of a web shop

After go-live you pay for hosting, maintenance, the platform, payment methods and possibly a trust mark. Together that usually comes to 85 to 200 euros per month for an SME web shop, excluding transaction costs. Over three years that is 3,000 to 7,000 euros, often more than the build. So include those costs in your comparison.

• Hosting. Shared hosting starts at 5 euros per month, but for a web shop we recommend fast, secure hosting from 15 to 50 euros per month.
• Maintenance. Updates, back-ups, security and checks on the checkout. At BrandMonks, hosting and maintenance come in one package from 85 euros per month.
• Platform. Shopify charges a monthly fee; WooCommerce does not, but you sometimes pay for premium plugins there.
• Payment methods. A payment provider charges a fixed amount plus a percentage per transaction. With iDEAL that is a few tens of cents per order.
• Trust mark and tools. A web shop trust mark, email marketing and review software together easily cost 30 to 100 euros per month. You do not need them from day one.

Where you can save and where you cannot

Save on scope and on what you can do yourself: start with your best-selling products, supply complete content and choose a platform you can manage yourself. Do not save on the product page, the checkout, speed and security. That is where you lose orders, and lost orders cost more than a good build.

A tip we often give: have the web shop built in phases. First get the basics live with your core range, then add integrations and extras once the revenue is there. That way you do not pay up front for features you will not use in the first year, and you learn from real customers what you actually need.

How long does it take to have a web shop built?

A basic web shop is live within four to six weeks. A custom web shop with integrations takes two to four months on average. The turnaround time is mainly determined by how quickly product content is supplied and how many integrations need testing.

The fastest projects are the ones where the content is ready. So make sure product photos, copy, prices and stock are in one file before the build starts. That saves weeks.

Frequently asked questions about the cost of a web shop

How much does a web shop cost per month?

Expect 85 to 200 euros per month for hosting, maintenance, platform and tools, excluding transaction costs.

A Shopify web shop has higher platform costs but lower maintenance costs; with WooCommerce it is the other way round. For an average SME web shop, the bottom line is much the same.

Can you build a web shop for free?

Yes, platforms such as Shopify, Wix and WooCommerce offer free or cheap starter versions.

Watch out for the limitations: platform ads, little room for customisation, limited payment methods and a lower conversion rate. For a serious web shop, a professional set-up works out cheaper in the end.

What does it cost to have a Shopify web shop built?

A custom Shopify web shop costs 2,000 to 4,000 euros with us for the basics, plus Shopify’s monthly fee.

Shopify is a good choice if you want to start quickly, want little technical management and sell through multiple channels. Integrations with bol.com and Amazon are available via apps or custom work.

What does it cost to have a WooCommerce web shop built?

A WooCommerce web shop costs 2,000 to 4,000 euros with us for the basics, without monthly platform costs.

You do pay for hosting and maintenance. WooCommerce fits if you are already on WordPress, want complete freedom in design and content, or publish a lot of your own content alongside your web shop.

What do you pay for a web shop trust mark per month?

A web shop trust mark usually costs 15 to 50 euros per month, depending on the trust mark and your revenue.

It is not mandatory and not needed from day one. With hesitant buyers, higher order values or B2C sales, it often pays for itself through extra trust.

Compare web shops on what is included, not on the amount

Having a web shop built costs 2,000 to 4,000 euros for a basic web shop and from 5,000 euros with custom work and integrations, plus 85 to 200 euros per month after go-live. The price is determined by platform, range, integrations, design and product content.

Start with the basics and your best-selling products, supply complete content and build integrations once the revenue is there. Do not save on the product page and the checkout: that is where the money is made.

BrandMonks builds web shops on Shopify, WooCommerce, Magento and Lightspeed, including for B2B, linked to your product data and your accounts. Want to know what your web shop will cost? Request a quote and we will work it out within two working days.

Looking for an agency nearby? Read more about having a web shop built in Groningen.

Only need a website, without a web shop? Then read what having a website built in Groningen involves with us.

Further reading

• What does it cost to have a website built in 2026?Guide prices for websites without a shopping basket, and the monthly costs.
• Increasing conversion on your web shopWhy the product page and the checkout make the money.
• API integrations for web shopsbol.com, Amazon, Exact and PIM: what an integration does and costs.

Melle Sikma
Helmsman
melle@brandmonks.nl