Designing every listing, banner and package from scratch takes time and leads to inconsistency. With templates you design once and reuse endlessly. Here is how to go about it.
In short
- Templates give product information and images a fixed place.
- Product data fills the templates via CSV or API.
- One new product delivers content for every channel and language in minutes.
Why templates
Most brands have content made again for every product, every channel and every language. That is expensive and slow, and every designer interprets the brand identity slightly differently. Templates turn that around: the design is fixed, only the content changes.
How a template works
- Brand rulescolours, fonts, white space
- Templatefixed places for image and text
- Product datavia CSV or API
- Outputevery channel and language
We translate your brand identity and brand rules into fixed templates in which product information and images have a fixed place. The brand kit (logo, colours, fonts, white space and corner radius) is built in.
Product data as fuel
A template is only as good as the data that goes into it. That is why we bring name, SKU, description, USPs, packshots and lifestyle images together in one central place: a database or PIM. From there, the templates fill themselves automatically.
In other languages too
Because text and image are separate layers, we translate automatically per country. The layout adapts.
What it delivers for Novlock
For Novlock we built an environment in which a new product delivers a complete set within minutes: A+ content, thumbnails, main images and listing images, straight away in 7 languages.
How to get started with templates
- Pick your best-selling products. That is where it pays off fastest.
- Write down your brand rules. No rules, no consistent template.
- Design one set. For example the listing images for bol.com.
- Connect your data. A CSV is enough to start.
- Expand. To A+ content, banners, packaging and other languages.
Melle Sikma
Helmsman
melle@brandmonks.nl
