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Our own custom branded fixed gear
For eight months we worked with Atelier Mr. Velo on our own fixed gear, with a design tool we built ourselves and our own frame stickers.
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Building our own custom fixed gear: an eight-month collaboration with Atelier Mr. Velo from Groningen.
For this project we built a design tool in which we could try out parts. That way we put together 65 designs in total and designed our own sticker sheets for the frame.
How we built our fixie
Design first
It started with an idea: a fixed gear that shows who we are. Together with Atelier Mr. Velo we discussed our vision and made a plan. Then we built a design tool to try out parts. That gave us 65 designs.
Choosing and fitting parts
Every part has to work with the rest, from the frame to the smallest bolt. This is what went on it:
- Dolan lightweight track frame
- Santafixie wheels
- Vittoria Corsa tyres
- Giant racing saddle
- Ritchey handlebar and seat post
- Alpina headset
- Aluminium front fork
- Black Italian bar tape
- Powder coat in RAL 9010
Building at Mr. Velo
Then the fun but precise part: assembling and adjusting everything. Frame straight, brakes right, everything smooth. You feel a small mistake on the road straight away, so we kept adjusting until it was right.
Our own frame stickers
Almost half of our team are designers, so custom stickers were a given. We designed sticker sheets and fitted them to the frame one sticker at a time.
The result
A fixie that stands out yet looks subtle. Stunning, if we say so ourselves. Mr. Velo: thanks for the great collaboration!
More of our fixie
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