- Work
- Vintage Masters
Brand identity for vintage watches From brand mark to certificate
Vintage Masters sells vintage Omega watches. For this brand we designed the complete brand identity, with logo, brand guidelines, illustrations, print work and the web design.
Where time and style come together
Vintage Masters sells vintage Omega watches through vintagemasters.eu. Anyone buying a watch like that looks at every detail. So it calls for a brand that’s put together just as carefully.
For Vintage Masters we designed the logo and the complete brand style, with rules that return at every touchpoint, from business card to website.
Logo and brand guidelines with an eye for detail
We built the brand mark on a fixed grid, so every line and proportion is right. Around it we recorded the brand identity in brand guidelines with two typefaces, a palette of dark green, bright orange and warm white, and three logo variants for different formats.
With those agreements, every new asset looks like the same brand, whoever makes it.
One brand style, on paper and online
For the classic Omega models we drew a series of line illustrations. They return in the print design: a certificate with the watch, a warranty card, business cards and a card with a personal message.
The same style carries through in the web design and the online materials, so a buyer sees the same brand online and after the purchase.
What it delivered
Vintage Masters has a recognisable brand with the same classic look as the watches it sells. Logo, colours, lettering and illustrations are fixed, so every new item matches the last.
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