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Launching a collection: From 8 months to 5 days

For Smartphonehoesjes.nl we developed an environment in which the client swaps cases, phones and designs themselves and launches a new collection in a few clicks.

Product by Smartphonehoesjes.nl
IndustryPhone accessories
5 daysproduction time per collection, was 8 months
5,640hours saved in 1 year
5languages per collection
The challenge

Where it got stuck

Smartphonehoesjes.nl keeps releasing new collections for dozens of phone models. Content was created with photography: again for every case and every device.

Launching a new collection therefore took 8 months.

Our approach

The template: swap design and phone with one click

We replaced photography with 3D renders in Figma templates. Background, phone model and design are separate layers that can be swapped with one click.

The team swaps the design or the phone themselves, and the complete set of product images is generated, in 5 different languages.

How it works

How it works: the template

01

Separate layers in one template

We replaced photography with 3D renders. Print, case and phone are separate layers in the template, so a new design or device no longer means a new photo shoot.

02

Every design in one click

Pick a print and the complete set follows: front view, angled view, top view and the USP images. The Smartphonehoesjes.nl team does this themselves.

03

Instantly in every language

The text in the images is translated automatically. So a new collection is ready in one go for every market Smartphonehoesjes.nl sells in.

From the template

Two prints, one set of images

The same template delivers the complete set for every print: top view, angled view and the USP images. Below, the leopard and wave prints side by side, the separate 3D layers and the design tool where the team picks a design themselves.

The result

What it delivered

The production time of a collection went from 8 months to about 5 days. In one year that saved 5,640 hours.

Launching a collection, before8 months
Launching a collection, now5 days

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Melle, founder of BrandMonks
Rated 4.8 · based on 30+ reviews