Brand identity for HatShoe children’s shoes from logo to shopfront

A logo that hatsjoe says

“Hatsjoe!” is the sound children make when they have to sneeze. A name that makes you smile without trying, and exactly the right tone for a children’s shoe specialist.

The brand mark is a child’s foot together with a star. That duo is the foundation of the entire brand identity. The spelling HatShOe is also fixed, with capitals on the H, the S and the O. That way the name looks the same everywhere. Would you also like a get a logo and brand identity made? On our branding page you can read how we approach that.

A brand book that sets the rules

The brand guidelines record every choice, from the logo variants and the clear space around the logo to the colours and the typography. Happy Peach is the main colour, also for accents and buttons. Pastel brown, Midnight brown and Light brown/beige play a supporting role.

The typography consists of Visby Round FC and Open Sans. That way everyone who works with the brand, from printer to web designer, knows what HatShoe looks like.

The brand identity in and around the shop

A brand identity also has to work off screen. We translated it into print and signage: roll-up banners with “Dé kinderschoenen specialist” and a reference to the web shop, carrier bags with the logo and the shop signage.

One brand, from shopfront to web shop

We also designed the website hatshoe.nl in the same style. The result is one recognisable brand, with the same logo, the same colours and the same cheerful tone on the shopfront, the roll-ups, the bags and online. And because everything is in the brand guidelines, it stays that way with every new item.

Want to know more about how a recognisable brand binds customers to you? Read from logo to loyalty: how your brand becomes recognisable.