Photography feels familiar, but every new colour or variant means a new shoot. With 3D renders you build one model and then make as many images as you like. So when do you choose which?
In short
- Photography suits unique products and atmosphere with real people.
- 3D wins when you have lots of variants, colours and fast launches.
- Combining it with templates saves you the most time.
The difference
With photography you capture what is physically there. With a 3D render you rebuild the product digitally. That takes time at the start, but after that you can create every angle, every colour and every variant without needing a new photo shoot.
When do you choose 3D?
- You have lots of variants or colours of the same product.
- You want to launch before production is finished.
- You want perfect consistency across your entire range.
An example: Smartphonehoesjes.nl
Smartphonehoesjes.nl created its content with photography. Launching a new collection took 8 months. We replaced that with 3D renders in templates: the design and the phone can be swapped with one click.
The best combination
For most brands a combination works best: 3D for packshots and variants, AI lifestyle images or your own photography for atmosphere. The most important thing is that everything ends up in fixed templates, so your brand stays consistent.
Melle Sikma
Helmsman
melle@brandmonks.nl
